Rotterdam-based photographer Ari Versluis and stylist Ellie Uyttenbroek have worked together since 1994. A shared interest in the “dress codes” to express individuality led to these two documenting social groups’ uniforms.
They call their series Exactitudes: a contraction of exact and attitude.
In the most methodical way possible, this duo structured a near anthropological study of people’s attempts to distinguish themselves from one another by partaking in group identities. I thought this was interesting, since I have always noticed that looks tend to define who you can and cannot talk to. Only the extreme social butterfly would try to flutter from one group to the next without visiting the changing room first. And even then… perhaps social butterflies have a “look” to define themselves.
Anyway, enough musings. I thought the entryway to the Exactitudes site was interesting, overwhelming and revealing all at once. It’s a beautiful display of differences and uniformity.